In fact, I’ve said it so often that it’s become the motto for our company, and for the Zoomer Movement overall.

Today what constitutes as good keeping on is reasonably well -known, as a veritable advice industry for older people has emerged in recent years. Keep on getting regular exercise, keep on learning, keep on laughing, keep on being engaged in the world. Keep trying new things, keep doing crosswords or Sudoku or algebra problems. Keep busy. Keep on socializing, and keep on taking some time for yourself. And don’t forget to stay sexual and keep on being physically intimate. You get the point.

Of course, excessive keeping on can also become exhausting, so I offer another solution: simply ignore the whole thing!

How should you think about age?

“The more concerned you are with how old you are, the quicker you get old.”

It’s true that professionally, I think about aging a lot; but, personally, and experientially, it actually never crosses my mind. To this day, whenever I meet someone, socially or professionally, or think about them, it never occurs to me to consider how old they might be in terms of how I’ll react to them. How old someone is doesn’t influence or inhibit my behaviour towards them or my judgment of them. Aging is something I may register, but generally I forget about it.

I have this quirk that some who know me think a wee bit peculiar; indeed, one or two actually protest the fact that I don’t even mark, let alone celebrate birthdays. I avoid this bit of annual tedium both in receiving and, I must confess, giving, for several reasons, one of which is the observation I’ve made over the years that people who count the years age faster. The more concerned you are with how old you are, the quicker you get old.

Ergo, the best advice I have if you want to stay vibrant in your later years, is that ruminating — worse yet, obsessing — over the passage of time, is a risky strategy.  So, if you want to stay relevant, or, to put it another way, if you want to keep on counting in the world — don’t.