A recent report reveals one in four women use or are considering using cosmetic injectable treatments. In fact, 75 percent of these people consider injectable treatments to be a part of their personal care routine.

Interestingly, more men are turning to aesthetic cosmetic procedures too, with dramatic increases seen in both surgical and non-surgical options over the past five years and a 43 percent increase overall.

Research is showing how important the role your face and facial expressions play in helping people to communicate effectively with others. And, for men and women, your face says a lot about who you are and how you’re feeling. But for some, frown lines, deep wrinkles, and sagging can make people look tired or annoyed when this is not how they feel. “People at every age want to look as good on the outside as they feel on the inside and this is driving demand for injectable treatments,” says Dr. Vince Bertucci, Dermatologist and President of the Canadian Dermatology Association. “The women I see in my office feel empowered and are looking for treatments that give natural looking, subtle results. They don’t want to look like celebrities, but rather a more refreshed version of themselves.”

JUVÉDERM® is the #1 doctor recommended facial filler in Canada and worldwide and for people interested in previewing treatment options, please visit www.juvederm.ca or download the JUVÉDERM® Virtual Mirror App, available free of charge at the App Store. The app helps users experience a virtual makeover by seeing potential treatment results in real time via a digital mirror.


† Actual treatment results may vary. In addition to JUVÉDERM®, the model received another cosmetic injectable to eye area and forehead.